Better to be sorry, than to be safe.

The choice between 2 quotes:

  1. Better safe than sorry
  2. Better to act first and ask for forgiveness second.

One of the above quotes is old. A dinosaur. The other is the new creative reality. 

Safe is Wal-Mart. Safe is the race to the bottom. Safe is the lowest common denominator. Safe is no longer an option. It doesn’t pay to be safe if you’re creating something new. It doesn’t pay to be safe if you want to be remarkable or if you want to be heard. Safety is risk averse. And without risk, there is no gain.

Acting creates risk. It opens you up to exposure. It creates a new path. It opens new doors. Some of those doors can lead to failure. Some can lead to pain. And in some cases some will lead to new ideas. New opportunities to connect to new people. It can lead to a new take on an old paradigm. It can lead to success. It can lead you to being remarkable - noticeable - inspiring. 

It doesn’t pay to be safe - but it can pay to be sorry. 


Far too often companies take the safe route. Far too often they keep their nose down. Far too often they don’t look outside. Far too often they don’t challenge themselves or the consumer. Far too often this leads to not failure, but a slow death. It leaves the door open for another to see the opportunity, to be brave and to act first. 

It’s not “better safe than sorry” - its “better to risk than to be safe”

Dmitry N. Rusakov

#everydaycreativebattle 43/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.