Reach used to be local. Your customer would be your neighbor.  In rare cases you’d get an outsider, a traveller, a visitor who’d be exposed to your products or services. Your reach was known. It was measurable. It was controllable. You were your brand. 

Things are different now. Your reach is now unlimited. Unbound by geography. Only bound by access to technology. In rare cases you’d get your neighbor who’d be exposed to your products. Your reach is unknown. It’s almost immeasurable, almost uncontrollable. Your brand will own the message. Your brand will transcend you and your product. 

With an ever great opportunity to reach more people, the level expectations is ever higher. You can’t please everyone, but you can please the few. Building a brand around a small niche is now absolutely possible - because your reach is greater than ever before. 

Dmitry N. Rusakov

#everydaycreativebattle 75/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.